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BuzzPinky – SHOTS Back Stage Pass

BuzzPinky – SHOTS Back Stage Pass

Posted by Pinky xoxo on 19th Dec 2019

This month we have managed to grab a few moments with the lovely Maura Claes from ‘SHOTS’. Maura is all about Lingerie and is responsible for the new launch of Forplay lingerie. This line is new in to BuzzPinky and can be found here. Over to you Maura!

Would you like to introduce yourself and the company you work for?

My name is Maura Claes, I am 24 years young and I currently work for the best company in the Netherlands, called ‘Shots‘. Shots is a wholesale company in adult toys, cosmetics suiting this industry and of course, the most important one for me, Lingerie! Shots has been around for 25 years and is one of the world market leaders in this industry.

What is your role within the company and how long have you worked there?

I’m fairly new to the industry! At the beginning of 2019 I was looking for a whopping carreer change and that’s where Shots came along. It immediately felt like home and like I was supposed to be here.
I started on a administration position at first, this is the best way to learn the industry, Shots clients and products, and their way of work. As soon as this became my own, I switched to the new account management position. And now, I’m ready to take on this challenge. My main task is to handle all accounts from Germany, Austria, Switzerland, Scandinavia, the United Kingdom, Ireland and the Baltic States.

Are you more Buzz or Pinky? (open to interpretation!!)

I would say I’m more Pinky! I’m a delicate, structured and punctual person. So, in my interpretation Pinky would fit me best. Although I can also appreciate a little ‘Buzz’ every now and then…

What do you enjoy most about your working day?

First of all, the interaction with both colleagues and clients is what I love. Next to that, I have had the opportunity to work with fantastic brands and products. I love lingerie, and Shots took that to another level for me. I’m allowed now to make our customers just as crazy about Lingerie as I am!

Do you have a favorite brand or product you sell, and if so, Why?

Definitely Forplay Lingerie! Their styles are fresh, innovative and fashionable. They really hit a wide audience with some timeless designs and also follow trends, for example leopard prints and chains! The PVC styles are great as fetish- and club-wear and the quality is amazing of each and every item. Their stunning designs work great for festivals as well! Regarding our toys, ‘Discretion’ is one of my favorite brands. Powerful, super quiet and beautiful designs – Diamonds are a girls best friend, right? Besides that, the case is actually the loading dock of the vibrator, I believe that is a great addition for woman who like to be discrete!

What do you think SHOTS does better than most?

Shots already stands out from the rest, we offer the best service possible. This is what made Shots so successful, and why it has grown so big over the past few years. In every market there is a lot of competition, it’s just important to keep on listening to our clients and its needs. As a company we keep on developing, so expanding our Lingerie categories was a great next step. Especially with new brands such as Forplay and the expanded Male Power assortment.

What do you most enjoy about the adult retail industry in general?In this industry, everyone is so laid-back and easy to communicate with. This is what I love most about the industry – the people. They’re an open book so conversations start easily. Besides that, who doesn’t love lingerie? Luckily for me, this industry is full of beautiful lingerie and cool products.

Greatest personal achievement?To change course in my career. I was longing for a more challenging career, more interactions and a more exciting challenge. I’m so happy I found that at Shots and so grateful Shots gave me this opportunity!

Favorite Joke? And or Bonus Question – Best TV series you are currently watching? Alright, it is a super silly one, but here we go.. ‘Why are Pirates called Pirates? Because they ARGHHHHHHH!’.

My favorite series would be the new Apple series ‘See‘. First of all, watching Jason Momoa for an hour is a true pleasure and the story is just great. Definitely a must-watch!

Shout outs, Up and coming news (product launches, shows, promotions etc?) We can’t spill the beans just yet, but we can assure you it will be amazing. We’ve gathered a lot of feedback over the past year and we’re ready to revamp our own collections. Make sure you keep an eye out – 2020 will be a great year for Shots.

Don’t forget you can find the entire Forplay Lingerie line on

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